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TABLE OF CONTENTS
Features
20 CPE Is Twice as Nice by Christy Dollins
28 The Christmas Rush Is Through ... Now What Do You Do ? with Susan Titera
Departments customer service
8 We Love Our Customers Count the Ways with a Loyalty Rewards Program brick & mortar
12 Business Principles Matter by Jeff Simmons tech & trends
16 In with the New Adding Touches of Technology
34 Top 3 Trends in Retail for 2024 marketing matters
38 Can You Hear Me Now ? Getting the Word Out with Direct Mail Marketing heart & soul
42 Find Your Praying Personality by Janet Holm McHenry
Columns
46 Tribute to Ted Terry
50 Sales Rep Spotlight : Mike McCabe
4 CRA today / www . christianretailassociation . org