customer service
Are you purchasing the Bible for yourself or for someone else? The customer’ s answer will help you direct him or her toward a Bible for the appropriate age( i. e., child, teen, adult, elderly), gender or lifestyle( i. e., student, married, outdoor, travel). Rodney shares that the Hosanna Revival Bibles with their trendy cover designs have recently been popular picks for female buyers.
Price points may also be a factor to consider. However, per Rodney, he has noticed a new trend. When younger people come in looking for a Bible for the first time, price is not an issue. This differs from older generation Bible buyers and those who are repurchasing or replacing a Bible. Older demographics are more concerned with value and price, whereas the younger, first-time purchaser is looking for a version that is easy to read and comes in a trendy or unique cover.
The privilege of introducing someone to God’ s Word is what makes the role of the Christian retailer so amazing
In a world filled with competing voices and growing questions about who to trust, the search for truth continues. The privilege of introducing someone to God’ s Word is what makes the role of the Christian retailer so amazing. Few places offer seekers the opportunity to walk in with questions and leave with a Bible carefully chosen for their specific spiritual journey. Christian retailers are not simply selling a product; they are offering hope. Where else can a seeker find someone with the authority to make a statement like John 16:33,“ I have told you all this so that you may have peace in me. Here on earth you will have many trials and sorrows. But take heart, because I have overcome the world”( NLT). CRA
For further resources, CRA members have access to online Bible training tools from our vendor partners on the CRA website under the“ Members Only” tab.
1
Grossman, Cathy Lynn.“ Bible Sales Break Records in U. S., U. K.” Publishers Weekly, January 9, 2026. https:// www. publishersweekly. com / pw / by-topic / industry-news / religion / article / 99415-biblesales-hit-records-in-us-and-uk. html
2
“ New Survey Reveals Spiritual Impact of Charlie Kirk’ s Death.” Barna. com, December 4, 2025. https:// www. barna. com / research / impact-charlie-kirk /
How will you be using this Bible? If a customer is looking for a Bible for in-depth study, he may prefer a reference Bible or a digitally enabled edition with additional tools and resources. Someone who is just beginning his faith journey might gravitate toward a study Bible or an edition designed for practical reading and application. Those seeking a more personal and reflective experience could enjoy a devotional or journaling Bible, which provide space for notes, prayers and deeper engagement with the text. For travel and portability, text Bibles, compact editions and thinline Bibles are popular choices. Meanwhile, readers who want a comfortable reading experience might appreciate large-print editions for greater ease and readability. www. christianretailassociation. org / CRA today 19