How to Help Customers Find the Right Bible with Rodney Makrill
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Curators of Truth
How to Help Customers Find the Right Bible with Rodney Makrill
A Christian bookstore is truly an amazing place. What other bookstore can say that their bestseller is the bestseller of all time— the eternal, living, breathing Word of God? Bibles are consistently the strongest performing category in Christian retail, and they are the most profitable— not only for the seller but also for the receiver.
During the past 42 years serving the community of LaVista, NE, Divine Truth has remained committed to one guiding principle: the Bible is the most important product they carry. Passed down from Rodney’ s grandfather to his father and now to owner Rodney Makrill himself, this conviction has shaped the store for three generations. They believe the Bible is the only product that can truly change a person’ s life. Everything else is ancillary.
What’ s more, the fields are ripe for harvest. Bible sales in the U. S. are experiencing a massive surge. Based on statistics from Circana BookScan, Bible sales in the U. S. reached a 21-year high in 2025 with 19 million copies sold— up 12 % from 2024 and double 2019 levels. 1 Unprecedentited growth in sales creates a unique opportunity for Christian retailers as more people are turning to the Bible to meet their needs. continued on page 18 >>
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