CRA Today Spring Issue | Page 35

brick & mortar
Here are some keys to selling used product :
• Make your customers aware that you are purchasing used product or taking donations . You might be surprised at how many of them will just donate their used items in order to support their local Christian bookstore .
• Keep your pricing right . With a little bit of experimentation , you ’ ll eventually find the “ sweet spot ” that most items will sell for .
• Keep all used items in a particular area in the store . Also , keep them neat , clean and organized ( separating out various genres just like you would in your new sections ). Our used product areas have a bright yellow department sign to distinguish them . Several of our guests will head straight back to the used product sections . If they can only get into the store a few times each year , they might end up buying between $ 100- $ 200 in used products during one visit !
And here are some used products you can sell :
Bibles Bibles sell surprisingly well , especially if they are in good condition or are a rarer study Bible . Many of our guests actually like used Bibles with the previous owner ’ s notes written in the margins !
Books The bestsellers in this department will probably be fiction and classics . We price paperbacks at $ 3- $ 4 and hardcovers at $ 5- $ 6 . After we have had a used title in the store for a year , we move it to a half-off table or a $ 2 table . After a few months , if it still hasn ’ t sold , we ’ ll move it to our “ free ” table .
CDs CDs still sell fairly well . Of course , our customers find it hard to part with their favorite artists ( which are usually everyone else ’ s favorite artists ). On average , we sell used CDs for about $ 3 . Sometimes we will bundle several CDs together and sell them as a “ lot ” on eBay .
DVDs Used ( or clearance ) DVDs are hard to keep stocked . Even with the advent of streaming services , there are many folks who still have DVD players and have large DVD collections .
Albums Yes , some of our customers are willing to part with their old vinyl album collections ! We ’ ve never had success selling them at the store level , but we ’ ve been able to sell them for up to $ 10 on eBay . CRA
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Reda , Susan . ( 2024 , January 3 ). 7 Retail Industry Predictions for 2024 . National Retail Federation . https :// nrf . com / blog / 7-retailindustry-predictions-2024
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