Going Social with Online

Shopping

with Tim Davis , Salt & Pepper Christian Bookstore , Murfreesboro , TN

Have you ever been scrolling through your social feed , watching the latest dog video , when 10 hours later , you ’ ve seen every animal video online ? Ok , maybe it ’ s not that bad , but social media sucks you in .

As retailers , you can use social media as a tool to easily draw customers in too . Traditionally , social media has been used to inform and entertain people . But more recently , social media is being put to a different use with what is known as social commerce . Social commerce is using social media to bolster online selling , or e-commerce . continued on page 28 >>

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