events & outreach
Photo Courtesy of Prestonwood Bookstore
Rachel Savage of Watermark Christian Store in West Melbourne, FL, says,“ The‘ Selling Spanish Product’ workshop was wonderful! The tips that Joel gave have already helped me connect with my non-English speaking customers.”
Inventory Concerns You don’ t need to carry everything in Spanish. Joel suggests starting with the“ Top 10” bestsellers and seasonal gift items.
Kelly Flores, manager of Prestonwood Bookstore in Plano, TX, shares:“ Spanish Christian product is one of the most challenging and underserved areas in our store. Joel Evans’ training was both practical and encouraging. I left with clear direction and immediately implemented what I learned, including bringing in Inspiración’ s cards, which are already selling well. It confirmed that when you intentionally invest in strong Spanish resources, your community responds.”
Adding Spanish-language products to your bookstore doesn’ t have to happen all at once. Start small. Joel challenged attendees to set a goal of dedicating one endcap to Spanish products in the next three months. Use that space to highlight a thoughtful mix of Bibles, books and gifts, and see what resonates with your community. Over time, that single display can grow into a meaningful section that reflects and serves more customers, expanding the reach of your store and the gospel.“ Remember, you aren’ t just selling a book; you’ re providing the Word of God in a heart language,” Joel concludes.
If you are interested in learning more about how you can promote the Spanish products in your store, contact the Munce Group today. CRA
ORDERING SPANISH PRODUCTS To help you get started, below are several traditional and Spanish vendors that Joel recommends.
TRADITIONAL VENDORS Bibles, Books & Children’ s Resources B & H Español, Barbour, Casa Creación( Tyndale), Editorial Portavoz( Kregel), Editorial Vida( Zondervan), Grupo Nelson( Thomas Nelson)
Gifts & Apparel Christian Art Gifts, Dexsa, Dicksons, Lighthouse, Logos Trading Post, Spirit & Truth, Swanson
Church Supplies Lifeway, Swanson
SPANISH VENDORS Luciano’ s Books One-stop shop for all Spanish books from all major publishers. They also carry gifts. Contact: Eva Bello( 305) 769-3103 info @ librosluciano. biz www. lucianosbooks. com
Editorial Unilit Books, Bibles, inspirational resources for all ages Contact: Martina Blanco( 786) 424-5723 martina @ editorialunilit. com www. editorialunilit. com
DARA Arts & Gifts Handcrafted biblical scrolls, interactive canvas scrolls, framed interactive wall art Contact: Ana Duarte( 305) 522-5107 sales @ daraartsandgifts. com www. daraartsandgifts. com
INSPIRACIÓN Spanish-language greeting cards, money card and gift bags with messages of faith that connect hearts Contact: Jonathan and Rogelio Ponce( 787) 946-1573 servicio @ inspiracioncorp. com www. inspiracioncorp. com
www. christianretailassociation. org / CRA today 41