Features
20 Equipping for More: A Show That Went Beyond the Sales Floor by Christy Dollins
26 From Calling to Clarity by Jeff Bruenning
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Departments brick & mortar
12 Opening New Doors by Karen Bilbrey
16 Retailers on a Mission by Beth Guckenberger tech & trends
34 The Advantages of AI for Small Businesses with Steven Ammons events & outreach
38 Expanding Your Reach with Joel Evans
42 Supporting the National Day of Prayer in Your Store by Janet Holm McHenry customer service
46 Going Deeper by Debra Fileta heart & soul
50 Facing Today’ s Challenges with Hope in Christ by Jason Weimer
Columns
8 Business 101 Why Direct Mail Marketing Works
30 Behind the Book by Jeff Crosby
4 CRA today / www. christianretailassociation. org