with Joel Evans, owner of JC’ s Christian Book Store, Middletown, NY
events & outreach
Expanding Your Reach
How to Start a Spanish Section in Your Store
with Joel Evans, owner of JC’ s Christian Book Store, Middletown, NY
As Paul preached the gospel to the nations, he faced opposition of all kinds. Yet according to Acts 13:49,“ The word of the Lord was being spread throughout all the region.” Despite( or even because of) difficulties, God’ s Word continued to spread.
As a Christian retailer, you have undoubtedly faced various kinds of opposition— from slow sales to time constraints to inventory management. But what if there was one thing you could do in your store that would both expand the reach of the gospel and expand your customer base?
During CPE Winter 2026, Joel Evans of JC’ s Christian Book Store in
Middletown, NY, led a training session called“ Growing Your Store with Spanish Products,” which attendees such as retailer Bill Sharp acclaimed as“ helpful and encouraging, and should be presented again.”
In his presentation, Joel cited that there are over 65 million Hispanics in the U. S. with purchasing power, representing a huge potential for market growth. Joel explained that this makes the Hispanic population the fastest-growing consumer group in the U. S. Furthermore, Joel shared that 90 percent of Latinos identify as Christian. If you’ ve ever considered adding Spanish products to your store shelves, now is the time.
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