CRA Today Fall Issue SM | Page 4

Features
20 CPE Summer 2026: Faith, Fellowship & a Stronger Christian Retail Community by Christy Dollins
26 Every Store Tells a Story 5 Keys to Effective Merchandising with Lorraine Valk
4 CRA today / www. christianretailassociation. org

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Departments events & outreach

8 ' Tis the Season: 4th Quarter Event Calendar heart & soul

16 Bring in the Harvest Without the Hustle by Erin Harrigan

46 Beautiful in Its Time by Sarah Salviandar, PhD tech & trends

30 How Christian Retailers Can Use AI Without Losing the Human Touch by Kelly Graham Flores brick & mortar

34 Training and Retaining Good Employees by Brian McKay

38 How a Great Children ' s Department Drives Bookstore Success by Brock Eastman and Rick and Susan Lewis customer service

42 When the Conversation Matters Most by Ken Gonyer
Columns
12 Business 101 Returns That Make You Money by Kimberly Burns
50 Store Spotlight: Logos Bookstore of Dallas