CRA Today Fall Issue SM | Page 37

Next, and this is the real key, which one or two of those goals and metrics do they need to achieve no matter what? What is the hill they die on?

Let’ s talk about training for one quick moment. Here is the formula. Show them how to do it. Watch them do it. Have them teach you how to do it. Now you know they understand it. This, of course, is a nonstop cycle. Just like your children, your employees are always watching and will do as you do. your employees are always watching and will do as you do

brick & mortar
8 Drivers of Company Value
Financial Performance
Your history of producing revenue and profit combined with the professionalism of your record keeping.
Growth Potential
Your likelihood to grow your business in the future and at what rate.
Switzerland Structure
How dependent your business is on any one employee, customer or supplier.
Valuation Teeter Totter
Whether your business is a cash suck or a cash spigot.
Recurring Revenue
The proportion and quality of automatic, annuity-based revenue you collect each month.
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TODAY!

Monopoly Control
How well differentiated your business is from competitors in your industry.
Customer Satisfaction
The likelihood that your customers will re-purchase and also refer you.
Hub & Spoke
How your business would perform if you were unexpectedly unable to work for a period of three months.
The ValueBuilder System ™
There is more that goes into these topics than an article can cover. Your team needs to know what winning looks like. Here is the harsh reality. The same three things we have been talking about regarding training and retaining should be addressed in the hiring process. Retention does not start after they are hired. It starts in the recruiting process. Do we understand who they are, do they understand who we are, and do they know what will
be expected of them? CRA
Brian McKay is a leadership advisor, speaker, business strategist and exit planning advisor who helps organizations strengthen communication, align teams and build enterprise value. Known for blending sharp insight with practical tools and a healthy dose of humor, Brian works with leaders who want better conversations, stronger cultures and teams that actually move in the same direction. Connect with Brian at BrianMcKay. com.
www. christianretailassociation. org / CRA today 37