CRA Today Fall Issue SM | Page 29

product focus

Devoted to Love by Tracie Peterson
Available November 3 Baker Publishing Group
Paperback 9780764244308 $ 18.99
Industry-leading Christian historical fiction author with over one hundred novels to her credit, Tracie Peterson concludes her three-part Minnesota Legacy series with a faith-filled historical romance that brings to light the hardships of the early 1900s, pre-World War I. As Leah Garrison transforms her old family mansion into a refuge for single mothers, Dr. Erik Sjolander believes she is in over her head with such a radical endeavor. Scarred by betrayal, both must confront the anger they harbor toward God.
Recommended for fans of Janette Oke and Lauraine Snelling
Photo Courtesy of Blessings, A Christian Store
If you’ re not sure where to start, start small. Start with a great display piece, maybe repaint an area and add lighting. Focus on a specific department, such as baby, wedding or sympathy. Or tell a story around local products, such as specific produce, landmarks or icons. See if you can still utilize some of these hints to make your area sing! Use what you already have in a new way. Speaking of, use your staff as models for your apparel. Be sure to give them a huge discount on things they will wear to work and demo on social media.

Tell your store’ s story through your displays

Finally, refresh as often as possible so repeat clients aren’ t bored. The seasonal displays in your store have the ability to connect with shoppers, create an emotional response and keep your inventory looking fresh. Notice your customers’ shopping habits so you know when it’ s time to change things up.
You’ ve got this! Start something today and execute tomorrow! CRA
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www. christianretailassociation. org / CRA today 29