Every Store Tells a Story
5 Keys to Effective Merchandising
with Lorraine Valk, Sonlight Gifts, Lawrence, MI
There’ s a common expression in cooking that says,“ You eat with your eyes first.” Or perhaps closer to home is the saying,“ You can’ t judge a book by its cover.” First impressions are important. And when it comes to your store, people form an opinion the moment they walk through your doors.
The way your store looks plays a part in this. That’ s where merchandising comes in. Merchandising is arranging inventory in an aesthetically pleasing way so that it encourages shoppers to purchase those items. continued on page 28 >>