CPABC Industry Update - Fall 2015 | Page 33

Today we have fewer contractors harvesting about the same volume of wood. Among other things, age demographics and diminishing contractor sustainability don’t favour increased investment. Using the addition of new sawmills as a bellwether of significant investment, consider the following. In a region widely known to have a shrinking timber supply, the BC Interior has seen both a number of new or major sawmill rebuilds as companies strive to utilize the increasingly challenging wood basket while staying profitable. Yes, some mills have closed in the Interior, but most closures are a result of impacts of the mountain pine beetle. Another comparison is the US Pacific Northwest, which has seen a multi-decade transition from smaller, highercost sawmills to larger, more-efficient sawmills. That trend continues today with Sierra Pacific building a new sawmill in northwest Washington this year. And this is a region with a significant log export program. One has to ask, “Why hasn’t investment occurred to the same degree on the BC coast – after all, the timber supply is green and productive?” One reason is that the coast carries the stigma of being a region with high delivered log costs. And for good reason. The slopes are steep, the areas remote, and using old equipment does not support increased productivity. Higher-value markets of the past that helped absorb these costs are no longer the size they once were. The softwood lumber agreement (and pending future machinations) is one barrier that discourages investment as well. However, northern Europe is, in many respects, comparable to the coast with very high costs of logs. However, the European way has been to invest in technology to offset its high input costs. Europe is a complicated region to analyze as each country is unique in its circumstances, but much of the region’s investment over the last decade has been to position European producers to capture that long-pending upswing of a rebounding US market. It is forecast that when US lumber demand eventually returns, European lumber producers will fill the supply gap, increasing shipments from well under half a billion board feet today to over three billion in a peak market. There is a host of reasons for why the BC coast is different from the BC Interior, Pacific Northwest, or European countries, but it is fair to ask why investment has been lagging here. It is clearly not because of a lack of profitability as the major manufacturing companies operating here have seen significant returns over the past few years. But the time for squeezing that extra drop out of the supply chain needs to transition into one of investing in it. It should be noted that Western Forest Products, the largest coastal lumber producer, has invested $94 million in approved projects over the last few years, including a $28 million modernization of its Duke Point mill this year. While it is a start, undoubtedly, more needs to be done. At the same time, many contractors would like to move forward with equipment updates of their own, but without better prospects for their businesses, that investment will be kept to a minimum. The province’s Competitiveness Strategy intends to address many aspects of this article, including how to attract investment as well as looking at ways to fully utilize the potential of BC’s coastal forests. Hopefully, the results of this Strategy will help form a new coastal narrative, where the BC coastal industry will be able to out-compete European supply. The BC coastal industry should not be pitched simply as an opportunity to backfill a decline in the BC Interior supply given it is an apples to oranges comparison with species and products. Maybe it’s time to consider if those who control the resource are not willing to invest to use it, then let those who are motivated take over. Set a target to be more competitive on the global stage. After all, others like the Europeans want our market pie and they have already started to shake the whipped cream. David Elstone is the executive director of the BC Truck Loggers Association. FALL 2015 | page 33