COWES HARBOUR COMMISSION STRATEGIC PLAN 2016-2021 Mid-Term Review 2019 | Page 19

6 | COMMUNICATIONS & STAKEHOLDER RELATIONS CORE POLICY Ensure CHC utilises all appropriate communication channels to consult and be accountable to the stakeholders whilst also promoting the harbour and its marine services. GUIDING POLICIES 6a. Statutory and safety: Ensure effective promulgation of CHC’s 5 year Strategic Plan, Annual Report, and all statutory duty communications to harbour users and stakeholders. 6b. Regular communications: Maintain and develop CHC’s regular communications to harbour users, stakeholders, and the media. 6c. IT and communications systems: Invest in the development and promotion of CHC’s website and social media channels, IT and communications systems. 6d. Media: Continue to develop stakeholder communications, including the Cowes Harbour Handbook and E-newsletters. 6e. Stakeholder consultation: Facilitate regular consultation and two-way information flow through the CHC Advisory Committee, public meetings, and membership of relevant Solent marine/local organisations and forums. 6f. Partnership promotion: Work in partnership to effectively promote Cowes Harbour, the River Medina and its marine services and facilities for the long-term benefit of the harbour and its stakeholders. 6g. Destination Cowes: Contribute with partners to the promotion of Cowes as a destination. 6h Stakeholder benefits: Consult with harbour users and stakeholders, declare and promulgate information on CHCs stakeholder benefit investments. OBJECTIVES Target Date 6.1 Outer Harbour Project and East Cowes Development: Ensure effective and transparent communications with stakeholders and relevant parties regarding the next proposed stages of the development. 2016-2021 6.2 Advisory Committee: Encourage and support wider stakeholder engagement with the CHC Advisory Committee. 2016-2021 6.3 Marketing and promotion: CHC will work towards a goal of more effective, impactful and measurable communications and marketing of the harbour and River Medina. 2016-2021 6.4 Stakeholder and media engagement: Encourage increased take-up and subscription to CHC’s stakeholder E-newsletters, Notices to Mariners and media communications. 2016-2021 STRATEGIC PLAN 2016-2021: Mid-Term Review 2019 19