OBJECTIVES
Target Date
MARKETING
4.1 Promote services: Promote CHC’s marine services, facilities, branding and
sponsorship opportunities to assist in achieving annual business revenue targets.
2016-2021
4.2 Improve services: Implement customer feedback and response policies across
2016-2017-2021
CHC’s marine service businesses to ensure continual improvement in services provided.
4.3 Cruise ships: Work with Visit Isle of Wight and other key stakeholders to promote 2016-2021
and attract increased cruise vessel visits to Cowes.
COWES HARBOUR SERVICES – FUEL BERTH
4.4 Conduct review of fuel berth operations: Review operation and potential
options and sites to improve efficiency and eliminate requirement for supply barge.
2017
2019-2021
COWES HARBOUR SHEPARDS MARINA
4.5 Performance: Review performance against business plan and KPIs. 2016-2021
4.6 The Sugar Store Events Centre: Deliver annual growth of hosting events 2016-2021
and rallies against the business plan targets. (Review 2019-2020)
4.7 RIBs and dry sailing: Assess options for maximising potential and growth. 2017-2021
4.8 Pier: Consider options for maximising potential of the pier. 2018-2021
4.9 Buildings: Evaluate options for maximising potential of the main
administration building.
STRATEGIC PLAN 2016-2021: Mid-Term Review 2019
2020
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