Cowal Highland Gathering Partnership Proposal to Radio Clyde Feb 2014 Feb. 2014 | Page 6

Our Reach
Our established and famous event enjoys significant exposure before, during and after the Gathering.
This exposure is augmented through our own communication channels with our dedicated and loyal visitor base – including our own website
and social media resources.
We would strive to harness our internal and external communication channels to celebrate and reinforce our partnership – to maximise
exposure and association for your brand.
Media
Total number of articles: 94. Total audience: 10,823,000. Estimated value: £150,858.
Breakdown: National Press x 15 articles, Regional and local press x 38 articles, Consumer press x 4 articles, Trade press x 2 articles, Television x 2, Radio x 7, Online
press x 26.
Cowal Highland Gathering Website
The Cowal Highland Gathering website scored an incredible 38,833 hits during last year’s 3 day event with 18,307 unique visitors from 72 countries.
One of the highlights for many of the internet visitors was the live stream from the main highland dancing stage, which had 23,626 views over the three days.
Over the course of the last year, nearly 60,000 individuals accessed the Gathering’s website, together amounting to over 390,000 page views.
Social Media
The Gathering’s Facebook page broke all our records during last year’s three day event, with 118,283 people interacting with it in some way.
The Gathering’s Twitter account has a daily potential reach of 694,817

Cowal Highland Gathering – the most spectacular Highland games in the world!