COVERED Special Print Issue | Page 16

As an African Muslim woman, I struggled with my sense of identity and with my new found religion it became a struggle to find clothing that was modest, conservative and that embraced my rich background. The reality: most retailers neglect women like me by producing revealing designs, with little thought behind the question of changing identities. As a result, conservative women are at a disadvantage because of the lack of variety in the industry, furthermore, the cost, lack of style and thought behind modest wear. Nyota Collections was hence launched in response. We are an online fashion store with an African inspired modest range catering for all individuals at all modesty levels and occasions, whether it being professional or religious reasons. We value identities and understand our customers desires to be comfortable but still stylish, dressed in unique items of clothing whilst being affordable. We aim to add value to dressing modestly whilst embracing the ranging African identities. Nyota Collections Dimpho Aishah Majogo @nyota_collections +27 71 527 5365 / +27 81 525 3474 16