Hawa Charfaray
CEO & Founder Training Excellence International, Life Coach, NLP
Practitioner and International Speaker.
Career:
It is said that a river cuts through a rock
not because of its power but because it is
persistent.
―Like a flowing river, I have found that
starting a business and pursuing one’s
path is not always easy. It calls for focus,
hard work and the perseverance to work
with the current, even when you find
difficulties in your journey. Trusting in
yourself and your purpose, will allow you
to flow into greatness as you reap the
benefits from the river like the fish that
swim in its belly.
“ It was my husband Rasheed; my now
business partner, best friend and confidant,
who asked a simple yet profound question,
“What are you passionate about?” I knew the
answer. I could feel it – literally touch where I
saw myself twenty years later. I remember the
fear but I also remember the exhilaration of
feeling more alive than ever before at the
possibility of transforming my life and
subsequently the lives of others. So began my
own personal experience on a journey that
resulted in reflection, self-discovery and growth.
One that led to the birth of Training Excellence
and subsequently the „Hawa Charfaray‟ brand.
Hawa Charfaray completed her schooling in
a small town called Lenasia, located south
of Johannesburg, South Africa. As the
youngest of six children, in a family where
money was considered tight, entering the
banking industry was an easy way toward
economic freedom, as it provided on-the-
job training with the blessings of an
income. It was fate that landed her in the
training department of a large financial
institution – a course that led to her
business path in training and coaching
“My professional journey began, after I left
the stable yet uncomfortable work
environment at the reputable financial
institution to start my own business. While
the job at the bank, offered security and
comfort that a young mother in her mid-
twenties needed, the daily anxiety of going to
work was a clear indication that a change
was needed. In hindsight I realize now that it
was simply and uncomfortably, ‘Just a Job!’
As a first step, I designed and sent out
marketing fliers to various corporate companies
offering my services, a task taken just before
my departure on pilgrimage (Hajj), to the Holy
Land of Mecca. It was on return, when the
Almighty and the universe fulfilled my wish, as
my first client requested training for 10 people –
a week after my return.