Sisters Doing It For Themselves!
W e work with them, we have much love for them, so it’s time we let
our Readers get to know them! We are talking about the Masha Allah
sister’s Sabeena & Jehan from My Online Souk.
What inspired you to come up with the `My Online Souk’ brand?
S: After having my daughters, I saw the need to create a positive
influence for them. I wanted to inspire a love for modesty in my daughters
as well as others. Also, online shopping provides busy mothers like
myself the advantage of convenience. Going shopping with children isn't
easy, especially when you have to go to numerous stores searching for
something that's going to fit into your modest lifestyle. So an online store
is the solution - we work to curate what a Muslimah needs in her
wardrobe.
J: I joined MOS when I realised that there's very few people in this
industry who are inspiring beyond what just meets the eye. Fashion and
trends are wonderful, but there's an entire aspect to modesty as a
lifestyle that's very easily glossed over. So that's what MOS tries to be.
More than a brand, it's a movement we're trying to create. One that will
inspire you to lead a life of modesty.