COVERED Edition 3 Ramadaan & Eid Special | Page 16

1.I've never really saw myself αѕ a business
owner, I guess you could say, my passion guided
me to my little business.
2. Inspiration definitely hits me at bedtime or in
the middle of the night.
In my line of work, I find that women who take
pride in their appearances always strikes a
positive note with me and these are women of
various age groups and cultures, so I feel the
need to create garments that would accentuate
their beauty further.
3. Quite simply, the Persian meaning of my
name is `Wild Rose ‘and to make it a little more
special, I went with a Latin play which brought
me to FeraRosa.
4. My mission was to see if I could do it!
I believed in my heart that I could create
garments that would appeal to the masses and
that I could achieve designs which aren’t your
average designs. With that in mind, I had to see
if I could bring those ideas to fruition!
5. Right now it's just me! I haven't even thought
about taking it to the next level yet αѕ I have
been extremely busy with the day to day
business AND with reality!
6. I am into women's fashion, trendy yet decent
smart casual wear - the kind one doesn't find in
major stores, But wish they could.
7. I use mainly social media platforms for the
moment and it seems to be working out quite
well for now. My widest reaching platform being
Instagram.
8. Most definitely with a larger team to back me
up, as I cannot possibly see myself balancing my
life αѕ a wife and a mother along with designing,
sewing, marketing and sales!
By the Will of Allah, I hope to be running a much
larger workforce and in turn see many more
profitable sales.
9. Well, that has to be the fact that my garments
are one σƒ a kind, unique in their designs and
fabrics so you won't be bumping into anyone with
a matching outfit at an upcoming event .
My logo reads: `Wear it your Way’! Which adds
to the exclusivity of one's look.
10. When I initially went live on Instagram, I had come to
loggerheads with another designer going by the same brand I
had at the time, however, we quickly got in touch and
resolved the issue in a very civil way, alhamdulillah. I
conceded and made a slight alteration to my label without
loosing its authenticity too much.
11. Gorgeous autumn prints in lovely winter hues. A lot of
versatility in a single garment, They Мαý be dressed up or
down. Modest exclusive high fashion just a stones throw
away.
12. THE SMALLEST STEP IN THE RIGHT DIRECTION CAN
TURN OUT TO BE THE BIGGEST STEP OF YOUR LIFE!
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FeraRosa by Nasreen Ally
@nasreenally_11