TITANIUM DIOXIDE
Overview of Kingfisher (B&Q) market research into
impact of hazard labels
Kingfisher (owners of B&Q) commissioned research in
November 2017 to establish the impact of the new CLP
labels paint manufacturers would have to put on paint, if the
industry cannot get a derogation on labelling. They showed
2,000 adults in the UK the same label (pictured right) and
asked consumers about their reaction to this label for four
DIY products - a wall paint, a weed killer, a drain unblocking
product and a glue (TiO 2 was not mentioned, they were
testing the reaction to the label, which is for a generic
mixture, but as close to how it’s thought to look for a wall
paint).
For those seeing the label on a wall paint:
76%
52%
of people seeing the label think that it
means that the product poses a risk of
cancer to them if they breathe it in, 9%
think that it poses this risk if you get it on
your skin
of those who were asked about wall paint
are less likely to buy after reading the label
(compared to 42% for other products)
61% of those less likely to buy a product, 61%
said that it was because it is not normal
for wall paint to have these warnings,
compared to 28% among those asked
about other products
40% said that they were less likely to buy wall
paint because they were worried about
continuing exposure for them or others
after the paint dries
35% of those who said that the warning label
made no difference to their likelihood to
buy wall paint, 35% said that it was because
they wouldn’t have any other choice
Covered Spring 2018
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