COVERED Covered March 2020 | Page 13

AFRICA FASHION WEEK MIDDLE EAST Born out of zeal for connecting fashion creators with fashion connoisseurs in the Middle East, the first and only fashion edit of its kind seeks not only to promote the African creative industry but also to celebrate the diverse, distinctive and ever-evolving fashion needs and lineage of Africa and the Middle East. Its debut is poised to become one of the highlights of the region’s fashion calendar in 2020. Unveiling the creative untold stories, AFWME aims to transcend the GCC region to provide continuous access to the innovative and contemporary aesthetics.  The platform will offer an ideal opportunity for designers with links to the vibrant regions to present their exclusively curated collections to fashion enthusiasts in the Middle East, who are ready to embrace their exquisite creations. With its breath-taking landscapes and deeply rooted history and heritage that continue to inspire its creative talent, Africa has the potential to become an avant-garde, sustainable, globally competitive fashion power. On the other hand, the Middle East appreciates technologically advanced forms of art on traditionally inspired canvasses. Bridging the two, AFWME endeavours to help the regional audience interact with fashion, art and design from Africa and the Middle East under one roof. The event seeks to celebrate the boundless passion and energy of designers and bring them to the forefront of the Middle East fashion, art and design scene. Click Africa and apply here Middle to Fashion AFWME Fashion East Week Week in Dubai Africa Middle Fashion East Week 13 COVERED | MAR 20