COVERED Covered March 2020 | Page 10

MODERN FASHION Subscribe and get the latest updates and invites Modest Fashion brand Verona Collection “ Modest today, especially in the western society, has acquired another important value, specifically related to the concept of female emancipation ” From YouTube videos (digital – as a matter of fact – is pushing the market exponentially) to high-street collections and designer catwalks, Modest Fashion is really everywhere. More and more Italian designers (from Dolce & Gabbana, to Alberta Ferretti and Max Mara, to mention a few) have recently launched their “pret-à-cover” collections as a hymn to the latest Islamic trends. Far from being considered a mere conservative way of dressing, the term “Modesty” can now be interpreted a number of different ways. Typically, it is used to indicate garments that conceal rather than accentuate the silhouette: hijabs and burqas, as well as tops, trousers, jackets and dresses, they all feature a modest cut. But are we sure it is only about this? Not at all! Although the decision to wear this type of clothing can be due to religious or cultural reasons, being “Modest” today, especially in the Western society, has acquired another important value, specifically related to the concept of “female emancipation”. 10 COVERED | MAR 20