What services does NTA offer?
The association has a wide range of services available to
help tour operators, DMOs and supplier members engage
with the China market. Leading the way is Haybina Hao, vice
president of international development, who coordinates all
aspects of NTA’s China programming, including:
Fam tours and special events
Seminars on getting China-ready
Hao shares her expertise
on the China market at various industry events. She has
been a featured speaker at local DMO and supplier gatherings in California, Guam, Massachusetts, Montana, Rhode
Island, South Dakota and Virginia Beach. She also provides
similar presentations to suppliers such as Best Western
International and luxury brands and shopping stores in
Madison Avenue of New York City. She has been a featured
presenter at industry conferences such as Go West Summit
and Active America–China.
JIMMY DENG
NTA works with member
destinations and suppliers to expose tour operators to new
places they can take their groups, including those listed on
the previous page.
The vast canyons and legendary arches of Utah’s five national
parks were the focus of a Fam trip earlier this year.
NTA’s China expert,
Haybina Hao, is a
featured speaker at
many industry events.
Seminars at NTA events
The association regularly offers
educational sessions at Travel Exchange and Contact that
cover a variety of China topics, ranging from how-tos and
panel discussions to market updates and details on emerging
trends. NTA also offers webinars and makes research information available. (See sidebar article by market expert and
Travel Exchange speaker Dr. Robert Li with an overview of his
latest research.)
Trade show promotion
NTA represents members at many leading trade shows in China, including the China Outbound Travel
& Tourism Market and the China International Travel Mart.
One-stop translation services
NTA regularly handles translation projects for industry partners’ trade show collateral,
sales materials, marketing brochures, web sites and advertisements. The translation service package includes printing
and distribution at the travel trade shows in China..
Business connections
Thanks to years of working with
the China market, NTA can help connect its members with
high-level executives at Chinese travel businesses that they’d
never be able to meet on their own.
Social media/WeChat
NTA facilitates multiple groups on
WeChat that help hundreds of international travel professionals stay in touch and share information on topics related
to the China market.
The Best of the USA Guide
This NTA publication helps familiarize Chinese travel agencies with the wide array of experiences that are available at destinations in every region of the
U.S. The annual magazine includes a list of receptive tour operators that are registered with NTA’s China Inbound Program.
Expert says demand for U.S. is strong for
Chinese travelers
Dr. Robert Li of Temple University
is a noted researcher who has done
extensive surveying of Chinese
travelers. Li has been a featured
presenter at Travel Exchange, and
he talks briefly about his most recent research.
“The China U.S.-Travel Monitor
Program 2014–15 report represents
the culmination of a 15-month, two-phase study designed to better understand China’s U.S.-bound travel
market,” says Li. “The general-public survey reveals the
demand for U.S. travel products remains high, and the
U.S. is clearly in a strong position in the Chinese market.”
To learn more about his research and the Monitor
Program, email Dr. Li at [email protected].
Want more details?
NTA Vice President of International Development Haybina
Hao coordinates the association’s efforts regarding China.
To learn more, contact her at [email protected].
NTAonline.com
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