SPEAKERS AND SEMINARS
Featured seminars
Building Enduring Travel Industry Relationships
The Media Conundrum
Thom Singer
Larry Mersereau
In a social-media-crazed world, the quest for increased
productivity pushes you to use digital and social media
tools to interact with others. Thom will explore how you
can maximize your online brand and reputation in a world
where everyone is looking at their electronic gadgets instead
of looking other people in their eyes. Join your fellow NTA
members for an exciting presentation about how to build
long-term networking relationships.
This session offers an updated look at where your can get
the maximum return from your investment in marketing.
Whether it’s hours spent on social media and blogs, or dollars spent on traditional media, make sure you’re getting the
best possible results.
Improving the User Experience in Tourism
Meaghan Corson
Stuart Levy
Understand the art of storytelling with video and how to use
video to take your marketing to the next level. Learn the dos
and don’ts of being on camera and how to form effective
messaging that pulls clients to you. Hear the biggest mistakes new video users typically make and find out how you
can jump ahead to pro status fast.
In the tourism field, user experience evaluations involve analyzing the variety of digital touch points between companies
and customers before, during and after travel experiences. In
this hands-on workshop, you will learn and apply methods
to evaluate critical elements of the user experience. You’ll
gain insights that can be effectively applied in your business.
Be sure to bring your laptop, tablet and/or smartphone.
Bringing Your Authentic Self on Camera: Why
YOU Are the Key to Your Video Marketing
Strategy
Using Technology for Marketing by Capturing
Your Travelers’ Stories
Customer Service 411: Eight Killer Words
Sol Gilboa
Nancy Friedman
Which technologies can help you gain more customers,
retain your existing customers and simplify your job? There
are creative new tools available that capture every aspect of
group trips and compile them into lasting stories, long after
your travelers return. What better promotes your tours than
customers sharing their wonderful experiences? Join Gilboa
as he shares how capturing travelers’ stories can grow your
business and save you time and money.
ROBB COHEN PHOTOGRAPHY & VIDEO
Nancy Friedman, The Telephone Doctor, brings the eight
killer words to life—words that distract, confuse, annoy and
stop conversations. When that happens, it can be tough to
get back on track. Some of your employees may be using
them. And if they are, they could be killing the deal. You’ll
wish you had known about these words sooner—you’d have
saved a lot of sales.
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January 2017