BUSINESS
The Interview
INDUSTRY INSIGHTS FROM NTA MEMBERS
Part of a DMO team
BY BOB ROUSE
Greg Edevane is the director of global development for
Brandywine Valley, the official tourism agency for Chester
County, located in the southeast corner of Pennsylvania. The
DMO represents more than 500 tourism-related businesses
in the county and also has members in other parts of
Pennsylvania and in other states. Courier caught up with
Edevane to learn more about how DMOs orchestrate the
effort to bring more visitors to an area.
a higher average daily rate for our lodg-
ing partners, increased visitation for
our attractions, etc. A positive economic
impact for our destination is the goal.
Greg Edevane
Director of global development
Brandywine Valley
Courier: How do local suppliers benefit
from the work your office performs?
Edevane: All of our sales and marketing
efforts drive visitors and planners to our
website, brandywinevalley.com. The site
is pretty dynamic and not only lists our
partners, but it also has a rather exten-
sive calendar of events. There are sug-
gested itineraries, partner packages and
tools for planning, such as images and
other resources. And of course, there is
also lead generation for our partners.
Courier: What does success look like
for you?
Edevane: Anything that moves the needle
—whether it’s increased occupancy or
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