: Country Style Clothing enjoys its own Following Country Style Clothing enjoys its own Following | Page 2

Fashion is big business throughout the world, and advertising, fashion shows, news about
fashion models and the industry all play their part to promote styles, fashions and brands
among buyers. One style that is often promoted among country folk is the so-called country
clothing that is popular with those followers of fashion that enjoy a certain classy, smart yet
understated style that is beautiful to look at and practical at the same time.
These garments are those that are often worn outside, at outdoors events and meetings
where farmers, professionals from the agricultural sector and those at, say, horse races meet
or move around. These are people with a definite love for the soil, the outdoors and those
activities that remind of a lifestyle away from London’s, or New York’s, boardrooms. Of
course there are certain brands that make it their business to bring these clients – and their
friends – those garments and apparel that will stand out in terms of when and where they
are worn.
This also applies to footwear and accessories such as hats, scarves, belts, gloves – any item
that will complete and complement the style that these clients love. Take jeans, for example.
Everybody wears them: some are quite basic, others represent
leading names such as, for instance, RM Williams, Schöffel and a host of others. Of course
jeans are but one example.