HELLO !
Making clothes is to be faced with major challenges in terms of sustainability . These are challenges that Tg-h wants to take on , which is why we decided early on to create a collection that takes social and environmental sustainability aspects into account throughout the whole production chain . This resulted in Cottover , Tg-h ’ s most sustainable brand and well as our flagship .
The more we work to make a positive impact , the more insight we gain into what actually needs to be done . Being humble before the challenges we face is important , and to us , a given fact . From a sustainability point of view , the textile industry is often criticised , and we are of course also humble about our shortcomings . From the outside , the textile industry vs . sustainability may seem hopeless , but I can assure you that this is not the case .
” If you want to make a positive impact and real change , there is strength in working with partners and well-established third-party certifications - that ’ s why we do it and I ’ m very proud of what Cottover has achieved so far .”
As a company we have a great responsibility , not only in driving change , but also in working together with our customers for more sustainable habits . Our responsibility is shared with our customers , which is why they also need to be part of the solution . Through their wallets , customers choose which products and companies are to be successful in the market .
Encouragingly , we see that consumers are now increasingly demanding products with a built-in sense of responsibility - something that Cottover ’ s success attests to . However , I am convinced that we can be even better at helping customers make active and conscious choices . We can do this by improving our communication , which is the main reason why we ’ ve produced the magazine you ’ re currently holding in your hand . A magazine through which we wish to spread awareness of the biggest sustainability challenges in the textile industry , and also inform you about the actions we take to measure up .
Enjoy your reading !
Håkan Pettersson , CEO
4 COTTOVER