Cotswolds Property July 2016 | Página 10

EXPERT “Sometimes a lower altitude works just as well as a higher angle shot.” Gaining a better perspective Attwood Media creates stunning aerial photography and film, just like this shot of Broadway Tower that is on our cover this month. Founder Paul Attwood tells us what it takes Sometimes a fresh perspective, literally, can make all the difference when it comes to selling your property. One Cotswolds company providing just that is Attwood Media – offering aerial photography and filming services for various markets, including domestic property. Paul Attwood originally worked in print media where he honed his creative eye and understanding of the importance of great visuals. When he was made redundant, Paul continued to develop his skills, by attending university in Worcester and studying a degree in digital media. While still studying, in his final year, Paul came up with the idea of starting his own aerial film and photography business – but that is not as simple as it might appear. Anyone wanting to use an unmanned aircraft system (more commonly referred to as a drone) for commercial use must gain the national qualified entity standards set by the Civil Aviation Authority(CAA). This took Paul 9 months of hard study before obtaining his remote pilot qualification. “You should never hire a drone operator that cannot show you their ‘Permission For Aerial Work’ from the UK Civil Aviation Authority,” says Paul. “Having this ensures the operator has received suitable training in the safe operation of drones and is also has full public liability insurance.” Aerial photography presents unique challenges. It requires much more than just shooting from a high or low elevation, and it can be very mundane if not done in an artistic and creative way. In the case of aerial photography, it may be that a developer needs to show a recent residential development or a new shopping centre. Attwood Media also has the ability to film in 4K steadicam, which would be perfect for a professional corporate video or indeed a property showcase walkthrough, coupled with aerial shots. “Aerial filming and photographs are revolutionising the property market by allowing buyers to see an whole new perspective from houses, their gardens and the surrounding landscape all at the same time,” says Paul. To give your luxury countryside properties the edge in a competitive market place, let Attwood Media photograph your next project and see the difference for yourself. For more information visit www.attwoodmedia.com, email [email protected], or call 07429149243.