Cosmoprof North America Miami The Fragrance Experience 2027 | Page 3

THE FRAGRANCE EXPERIENCE WHO YOU’ LL MEET BUILT-IN VISIBILITY THE SPACE APPLY TO PARTICIPATE

US FRAGRANCE GROWTH REMAINS STRONG ACROSS PRICE TIERS

PRESTIGE FRAGRANCE DOLLAR GROWTH:

• + 5 % | Full-year 2025

• + 6 % | first half 2026

MASS FRAGRANCE DOLLAR GROWTH:

• + 15 % | Full-year 2025

• + 15 % | First half 2026

Fragrance continues to demonstrate broad consumer appeal across prestige and mass retail. In the first half of 2026, prestige growth was driven by premiumization and higher fragrance concentrations, while mass fragrance recorded both dollar and unit growth.

Source: Circana, U. S. prestige and mass retail sales. Figures represent year-over-year dollar-sales growth. 2026 data reflects the first six months of the year.