SHOW SECTIONS
SPECIAL AREAS
COUNTRY PAVILIONS Beauty products displaying authentic elements and innovations from countries recognized for their strong heritage within the beauty industry. As part of cohesive national presentations, each country pavilion comes complete with distinguishing design elements inspired by their unique culture.
2026 NATIONAL AND GROUP PARTICIPANTS INCLUDE: 2026 Lineup( as of April 22, 2026) CHINA SOUTH KOREA
KOREAN BEAUTY Korean Beauty will be prominently featured on the show floor, showcasing one of the most reliable growth drivers in the U. S. market. Attendees will have the opportunity to explore innovative Korean skincare, cosmetics, and hair care brands that are shaping global trends.
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