Cosmoprof North America Las Vegas Event Preview 2026 | Page 2

We’ re excited to welcome you to the 23rd edition of Cosmoprof North America Las Vegas— the most important three days for beauty in North America.
As the industry continues to evolve at a record pace, shaped by changing consumer behavior, new retail dynamics, and global influence, CPNA remains where the industry connects to enter, scale, and compete in the U. S. market, and where relationships are built that drive long-term growth.
From global leaders to emerging brands and suppliers, the show floor brings together the full ecosystem. We are continuing to place a strong spotlight on Korean beauty, as it continues to reshape speed to market, product innovation, and consumer expectations globally— with the U. S. emerging as its most important growth market.
We’ re also evolving how we deliver value. CosmoTalks moves onto the show floor for greater access and integration, and as Entrepreneur Academy marks its 10th anniversary, we’ re introducing Entrepreneur Academy 201, designed for founders focused on scaling beyond the launch.
Following a successful debut in Miami, Newbridge Buyer Meetings will expand in Las Vegas, offering more curated, high-quality connections between exhibitors and key retail and distribution partners.
We can’ t wait to open the doors to this milestone edition and share the experience with you. We look forward to welcoming you this July for three inspiring days of connection, discovery, and opportunity!
LIZA RAPAY
VP. Head of Cosmoprof North America
Organizer – USA Beauty LLC
A new world for beauty
Bologna, Hong Kong,
Las Vegas, Mumbai, Bangkok, Miami