ENTREPRENEUR ACADEMY
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ENTREPRENEUR ACADEMY
Tuesday, January 27, 2026 | Classes confirmed as of October 31, 2025.
Education
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BEAUTY BYTES: BUILD & SCALE YOUR BRAND DIGITALLY
11:15AM – 12:15PM | OCEAN BALLROOM E / F | $ 140
In this session, you’ ll get the playbook for growing your beauty brand online. We’ ll start with the essentials: how to set up tracking and data collection so every move counts, before diving into the best channels to focus on first, from owned and earned to paid. When it comes to Paid Media, we’ ll cover how to get the most out of every dollar, from Google Ads to Facebook & Instagram, to TikTok. We’ ll unpack the ad creatives, formats, and messaging angles that resonate with beauty shoppers. We’ ll also explore exciting new opportunities on emerging channels like ChatGPT-powered discovery and social search, where indie brands can win with the right strategy. Packed with practical insights, this session will leave you with the tools to build buzz, drive sales, and glow up your brand’ s digital game.
Emily Rose Campbell | Head of Performance- Iced Media
HOW TO BUILD A WINNING CREATOR MARKETING STRATEGY
12:30PM – 1:30PM | OCEAN BALLROOM E / F | $ 140
Why Creator Marketing Matters, and Where It’ s Going Next. Savvy beauty brands know that creator marketing is a necessity. But in a crowded, competitive market, how do leading brands stay ahead? In this session, Alex Rawitz, Director of Research & Insights at CreatorIQ, will share a historical perspective from his decade in the industry, charting the growth of the creator economy and outlining its future potential. He’ ll also offer insights on how the world’ s top brands have built their influencer marketing strategies— and how your brand can do the same.
Alex Rawitz | Director of Research & Insights- Creator IQ
cosmoprofnorthamerica. com / miami 25