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COSMOTALKS
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MORE CLASSES BEING ASSIGNED WEEKLY . Wednesday , January 22 , 2025 | Classes confirmed as of October 7 , 2024 .
GEN A TO GEN Z : BEAUTY PRIORITIES ACROSS THE AGES
12:45PM – 1:45PM | LOCATION : OCEAN BALLROOM E / F | $ 85
Keeping up with the beauty preferences and evolving needs of beauty consumers can be a challenging task , especially when it comes to generations . From the age-inappropriate Boomers and stereotype-busting Gen X , to skeptical shopping Millennials , anti-wellness Gen Z and the newly emerging aspirational Alphas , knowing what products to offer is vital . But don ’ t worry , WGSN has the answers . Join the world ’ s leading forecasters for an in-depth analysis of each generation ’ s unique beauty preferences and the categories and products to invest in .
Hannah Mauser | Beauty Strategist , WGSN
MAESA INCUBATOR PROGRAM
1:30PM – 2:30PM | LOCATION : OCEAN BALLROOM A / B | FREE
Join us for an inspiring panel moderated by CEW ’ s Andrea Nagel in conversation with the visionary founders , Jadis Montijo of Motivo Scarcare , Aziza El Wanni of The Potion Studio , and Marsha McBain of Berri-Clear Skincare — winners of the Maesa Magic Incubator . Together , they ’ ll dive into the art and strategy behind building a beauty brand from the ground up . From finding a genuine white space in the beauty landscape to crafting an authentic brand story , this panel will explore what it takes to cultivate a brand that resonates . Learn firsthand how these founders have leveraged their unique visions to grow loyal audiences , connecting innovation and purpose in today ’ s competitive beauty market .
MODERATOR : Andrea Nagel | Senior VP News and Programming , CEW Jadis Montijo | Founder , Motivo Scar Care Marsha McBain | Founder , Berri-Clear Skincare Aziza El Wanni | Founder , The Potion Studio
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