COSMOTALKS
Education
COSMOTALKS
CLICK HERE TO REGISTER FOR CLASSES MORE CLASSES BEING ASSIGNED WEEKLY .
Tuesday , January 21 , 2025 | Classes confirmed as of October 7 , 2024 .
GOOGLE X SPATE : CRACKING THE CODE OF BEAUTY INNOVATION THROUGH GOOGLE SEARCH , YOUTUBE AND TIKTOK SUCCESS
11:30AM – 12:30PM | LOCATION : OCEAN BALLROOM A / B | $ 85
Join for a session that uncovers the latest beauty trends identified through billions of data points from Google Search , YouTube , and TikTok . Learn about emerging themes that drive product development and launch strategies while gaining a deeper understanding of which beauty brands ( including new up-and-coming TikTok Shop brands ) are winning with consumers and the strategies behind their success – with an exclusive subsection covering the LATAM audience . Through data-driven insights and case studies , this session will equip beauty brands and marketers with the knowledge and tools to capitalize on these trends and thrive in the competitive beauty landscape , particularly in the fast-growing Latam market .
Yarden Horwitz | Co-founder , Spate Sam Mintz | Head of Video , Google
FRAGRANCE , WELLNESS , AND ADVOCACY : A CALL TO SHAPE THE FUTURE OF BEAUTY TOGETHER
12:45PM – 1:45PM | LOCATION : OCEAN BALLROOM E / F | $ 85
The future of the fragrance and beauty sectors lies in how well we collectively adapt to evolving consumer focus on wellness , and demands for more product education , and sustainability while navigating an increasingly dynamic policy environment . Join for an actionable discussion on how your business can thrive by working together across the fragrance value chain . Learn how fragrance plays a powerful role in the growing consumer focus on wellbeing and rituals , supported by new research on its wellbeing benefits . Discover how tools like digital product labeling can deliver powerful consumer insights and elevate your brand by building trust and education with customers , while reducing the need for excess packaging . Understand how companies can come together to advocate for key industry priorities that shape a policy and regulatory environments where companies of all sizes can innovate and thrive .
MODERATOR : Farah K . Ahmed | President & CEO , Fragrance Creators
Sumit Bhasin | Sr . Vice President , Innovation , Product Development , Corp R & D , The Estée Lauder Companies Inc .
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