MAESA MAGIC INCUBATOR PROGRAM
Education
MAESA MAGIC INCUBATOR PROGRAM
NEW FOR MIAMI 2025
WINNERS :
JADIS MONTIJO Founder , Motivo Scar Care
MARSHA MCBAIN Founder , Berri-Clear Skincare
AZIZA EL WANNI Founder , The Potion Studio
The Maesa Magic Incubator is an innovative initiative launched by Maesa , the world ’ s leading beauty incubator , to bridge the entrepreneurial access gap by supporting earlystage entrepreneurs from underrepresented communities in the beauty and wellness industries . Unlike traditional incubators , which often require revenue or shelf-readiness , this program welcomes pre-launch and early-launch entrepreneurs . Through the Maesa Magic Incubator , Maesa provides mentorship , resources , and expertise to three selected participants , helping them transform their brand visions into scalable and impactful businesses , fostering innovation and community growth .
Cosmoprof North America proudly supports the Maesa Magic Incubator winners , highlighting this initiative ’ s significance . This support includes fully funding their trip to Cosmoprof North America Miami 2025 , covering show tickets , and granting access to the Entrepreneur Academy . This opportunity enhances networking , visibility , and showcases for these beauty startups , reinforcing our commitment to fostering innovation and inclusivity in the industry .
Wednesday , January 22 , 2025 MAESA MAGIC INCUBATOR PANEL 1:30PM – 2:30PM | LOCATION : OCEAN BALLROOM A / B
Join us for an inspiring panel moderated by CEW ’ s Andrea Nagel in conversation with the visionary founders , Jadis Montijo of Motivo Scarcare , Aziza El Wanni of The Potion Studio , and Marsha McBain of Berri-Clear Skincare — winners of the Maesa Magic Incubator . Together , they ’ ll dive into the art and strategy behind building a beauty brand from the ground up . From finding a genuine white space in the beauty landscape to crafting an authentic brand story , this panel will explore what it takes to cultivate a brand that resonates . Learn firsthand how these founders have leveraged their unique visions to grow loyal audiences , connecting innovation and purpose in today ’ s competitive beauty market .
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