EDUCATION- ENTREPRENEUR ACADEMY
ENTREPRENEUR ACADEMY 201
Tuesday, July 14, 2026
EARLY-STAGE STRATEGIC DECISION MAKING: CRITICAL INSIGHTS & GUIDANCE FROM GROWTH STAGE FOUNDERS
11:00AM – 12:00PM | LOCATION: SOUTH PACIFIC J | $ 140 Many indie beauty brands struggle after initial launch not because of product quality or lack of right to win but because of critical strategic decisions made in the early stages of brand that were not fully informed as to P & L Impact. This candid session explores the myriads of decisions that founders make and the long-term impacts, unintended costs, domino effect time traps and financial consequences as told by Indie Beauty Brand Founders in Growth Stage. Scott Barnes | CEO and Founder, Scott Barnes Cosmetics Elin Dannerstedt | CEO / Founder, NCLA Beauty Rea Ann Silva | Founder & CEO of Rea. Deeming Beauty Inc.( Beautyblender)
WHAT RETAILERS WANT: UNDERSTANDING THE RETAILER SELECTION PROCESS, MARGINS, CONTRACTS AND HOW TO SCALE SUCCESSFULLY
12:15PM – 1:15PM | LOCATION: SOUTH PACIFIC J | $ 140 Retail expansion remains one of the most critical and misunderstood stages of brand growth. Join us for this session and hear directly from buyers and industry leaders who will discuss what they are looking for and their selection criteria for indie beauty brands as well as their expectations including operational readiness, marketing investment, inventory planning, and brand differentiation. Attendees will learn how to find success strategically across luxury retail, traditional department stores and Independent Fine Retailers and then tailor their assortments to increase their probability of being successful. Angela Welcome | Former DMM- Beauty, Eyewear and Hair Accessories, Bergdorf Goodman Lisa Green | VP, DMM, JCPenney Beauty & Salon Chelito Villaflor | Founder, Thoughtforms Studio
cosmoprofnorthamerica. com / las-vegas 29