SPECIAL AREAS

DISCOVER BEAUTY

This curated area highlights hidden gems from around the world. Located in a prime spot on the show floor, Discover Beauty features a traditional exhibition format where attendees can explore skincare, makeup, and fragrance brands.

New this year: Brands will spotlight their values with additional signage, such as being AAPI-owned, Latinxowned , Indigenous-owned, or Women-owned, or promoting conscious beauty.

MIMI KIDS HAIRCARE DB 16068 MIXIK SKIN DB 15077 AMAXY DB 16085 BEARDBURYS DB 14068 ESSENTIALS BEAUTY MANAGEMENT DB 17069 GROUP BELAGU NATURALS DB 14060 EVER SKINCARE DB 15084 EXOCEUTICALS DB 15061 HUGSILK DB 16077 LIFETHERAPY DB 13087 QARTZ ORGANICS DB 17085

DISCOVER BLACK-OWNED BEAUTY

This special area is a dedicated resource for Black-owned and founded beauty brands. Discover Black-Owned Beauty is designed to help these brands access market opportunities, educational resources, retail distribution, and increased brand exposure. Retailers committed to the “fifteen percent pledge” will also find this area valuable to further their dedication.

NOW located within the Discover Beauty Specialty Area

COCO XO BODY CARE DB 12077 LOC N PURE O DB 12069 NU STANDARD DB 12092 LIST AS OF JUNE 25, 2025 BUMPSTOPPER DB 12076 CLEAR ESSENCE COSMETICS USA INC DB 12084

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