Cosmoprof Las Vegas Event Preview 2024 | Page 24

ENTREPRENEUR ACADEMY SCHEDULE
EDUCATION
COSMOPROF NORTH AMERICA LAS VEGAS 2024
ENTREPRENEUR ACADEMY SCHEDULE
REGISTER NOW
9:00AM – 10:00 M
10:15AM – 11:15AM
11:30AM – 12:30PM
1:30PM – 2:30PM
2:45PM – 3:45PM
4:00PM – 5:00PM
TUESDAY , JULY 23 , 2024
CRAFTING GREAT PRODUCTS
UNLOCKING DIGITAL SUCCESS : STRATEGIES FOR BEAUTY BRAND ENTREPRENEURS
HOW TO BUILD A WINNING INFLUENCER MARKETING STRATEGY
THE EVOLVING PREMIUM BEAUTY LANDSCAPE – KEYS TO SUCCESS ON AMAZON AND BEYOND
MARKETING STRATEGIES - CONTENT COMING SOON
GO TO MARKET / RETAIL STRATEGY / TRADE MARKETING - CONTENT COMING SOON
SOUTH PACIFIC BALLROOM C
SOUTH PACIFIC BALLROOM C
SOUTH PACIFIC BALLROOM C
SOUTH PACIFIC BALLROOM C
SOUTH PACIFIC BALLROOM C
SOUTH PACIFIC BALLROOM C
CRAFTING GREAT PRODUCTS 9:00AM – 10:00AM | LOCATION : SOUTH PACIFIC BALLROOM C | $ 140
Developing and creating your products will be one of the most challenging ( and expensive ) parts of your brand journey . Global regulations seem to change monthly ; the restricted ingredient list gets longer and longer ; packaging must not only be environmentally friendly , but also Instagrammable !
How do you handle so many moving parts ?? Insights You ’ ll Gain from this Session :
• Find and vet the right contract manufacturer
• Stock vs custom formula : which one is right
• Why you need a distribution plan before creating products
• Understand the hot marketing claims
• Understand what testing is required for these claims
• Create a powerful Product Profile
• Realistic timing
• Realistic budget
Karen Young | CEO , The Young Group
22 | @ cosmoprofna | # cosmoprofna