Beauty
GLOW UP!
ALL ABOUT ANTI-AGING
Aging is a sensitive issue for many. But aging is not bad
– on the contrary, it’s the most normal thing! In addition,
although we cannot stop the biological clock, we can hide
the signs with proper care. The fact is, the demand for
anti-aging products has never been greater, due to the
images we see on Instagram coming from influencers.
Beautypress explains what new products as well as tried
and true classics are currently on the market.
AGING GRACEFULLY
Sophia Loren is one of the most beautiful women on the
planet, today, at the proud age of 82 years, the Italian
beauty still has great skin and body. Time seems to have
passed by without a trace, perhaps due to her regular
skincare routine. Others have taken this as an example:
in 2015 alone, Premium Anti-Aging Care achieved sales
of more than EUR 202 million in Europe!
54 C O S M O B I Z
M A G A Z I N E
WHAT HAPPENS UNDER THE SKIN?
Collagens are the structural proteins which form the
main and most important fibre component of connective
tissue at more than 60%. As age increases, however, the
connective tissue becomes weaker and the collagenous
and elastic fibers are degraded. This leads to a loss of
elasticity and also the energy in the collagen, and cell
production decreases. As a result, the skin becomes
increasingly dry, wrinkles are formed, and the tissue is
more permeable to external breakouts.
Researchers are confident they have discovered a new
approach to anti-aging treatments. Those who do not
want to wait for the “bio-energy miracle cream” should
(preferably already in their mid-20s) resort to a care that
includes one or more of the following active ingredients:
vitamin E, retinol, collagen, coenzyme Q10, hyaluronic