All About Hair
Bridal Fashion Week
ft. amika
Marchesa
Lead stylist:
Martín Plascencia for amika
Inspiration:
The Marchesa Couture hair, created by
lead stylist Martín Plascencia for amika,
featured undone, worn-in texture for a soft,
whimsical fairytale vibe.
Key products:
Bushwick Beach No-Salt Wave Spray
High Tide Deep Waver
The Confidante Styler
Un.Done Volume and Matte Texture Spray
Fluxus Touchable Hairspray
Get the look:
To begin the look, apply Bushwick Beach
No-Salt Wave Spray throughout the hair for
texture and then power-dry it into the hair—
do not brush it through. Next, use the High
Tide Deep Waver to create a bit of structure
to the waves. Considering all the product
added to the hair already, this will create a
more undone feel as soon as you run your
fingers through to separate and expand
the style. Straighten the ends with The
Confidante Styler to give it a further push
of looseness. Create anchor braids placed
across the head, right where a veil would
go on a bride. Full floral arrangements were
sewn into the hair for longevity—reinforcing
the fairytale style as if the model went
through the woods and florals just caught
onto her hair. Finish with Un.Done Volume
and Matte Texture Spray and Fluxus
Touchable Hairspray.
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