Another subject that was much debated was sustainability.
In the Innovation Lab, as well as in the conference and
workshops, there was much talk about how the industry can
continue to prosper, while acknowledging its responsibilities
towards the environment. From recycling of retail fixtures to
creative new ways to reduce plastic packaging, there were
many ideas delegates could take away to help improve the
sustainability of their own businesses.
Networking is of course an essential element of the TFWA
summit. All visitor and exhibitor badge holders were invited
to the Opening Cocktail this year, and over 2,000 people
came to Port Canto to enjoy what turned out to be the
industry’s biggest ever party.
Le Premium Evening on Thursday provided an equally
lively climax to the show, with over 800 people attending.
There was much to entertain during the evening. Guests
enjoyed a selection of fine food, and a cabaret that spanned
jazz classics over dinner to hits from Abba and Queen later
ensured that by the end of the night, everyone was on their
feet and dancing.
During the conference, TFWA President Alain Maingreaud
also announced that the Association has reached an
agreement with the Palais des Festivals to enable TFWA
World Exhibition & Conference to stay in Cannes, with show
dates secured for the future. The agreement with the City of
Cannes means, he said, that TFWA will be able to ensure
stability and continuity for the event for the coming years.
Text: TFWA Press
Images: beautypress
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