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Text and images provided by Redken via Beautypress.
Images by Stas May
e’re loving this look from Marc Jacobs,
done by Redken’s tireless creative
director Guido. The look is loosely
inspired by the 1940’s in the aspects
of its shape and the use of a wave at the front. The
texture keeps it modern. Guido explained that he
created the look, “using a combination of products
to get a shiny, almost wet look. It’s almost like the
girl did it herself in some ways – it’s very raw and
young which gives it sort of a punk-y feeling as well.
I applied Redken guts 10 to the roots of the hair to
get that thick, almost undesirable texture, and then
used my hands to create the disheveled, asymmetrical
shape with bits of hair sticking out. I used a hair clip
and Redken’s forceful 23 hairspray to hold the style,
so in some ways it’s super feminine, but in a very
downtown, modern way.”
GET THE LOOK:
1. Liberally apply Redken Guts 10 Volumizing SprayFoam section by section to damp hair, over-saturating
the roots to create a lot of grip and texture.
2. Blow dry hair with a diffuser.
3. Use hands to loosely swoop hair across the forehead,
and then pull back into a messy, asymmetrical chignon,
securing with hair pins.
4. Use Redken Forceful 23 Super-Strength finishing
spray to mold hair into desired shape.
5. Pull random pieces of hair out from the chignon and
around the hairline, and then finish with another mist
of Redken forceful 23 super-strength finishing spray to
add shine and hold the shape.
6. Fasten desired clip or hair accessory to the chignon
with hair pins.
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