CosmoBiz Magazine May2020 | Page 60

Liquids LIQUIDS You love Redken’s award-winning Extreme hair- care line for its repairing and strengthening bene- fits, and now, you’ll love it for helping to preserve your length! An extension to the existing Extreme haircare line, New Extreme Length Primer and Length Sealer, with Biotin, builds strength from root to tip and targets split ends, creating healthy hair that can grow three to six inches in one year.* The two new products are Redken’s first profes- sional lengthening solution to help your hair grow to #Extreme Lengths. “Damaged hair cannot continue to grow because of breaking points, which are a result of breakage or split ends caused by chemical, mechanical or thermal damage,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler Salons in NYC. “Healthy hair is key to adding length. Redken’s new Extreme Length Primer and Sealer are go-to products for anyone trying to grow their hair longer and stronger.” Featuring Redken’s Protein Chain Complex with Biotin, the Extreme Length Primer rinse-off treatment provides weightless conditioning and builds strength from root to tip, while the Extreme Length Sealer leavein split-end treatment helps prevent damage and breakage. Its exclusive built-in brush allows for easy application and instantly reduces the appearance split ends. With a fresh look and two new products, the award-winning Redken Extreme haircare line features the same great Interlock Protein Network to restore internal strength, rebuild surface protection and help prevent break- age. Now, new tests show that Redken’s #1 treatment, Extreme Anti-Snap leave-in treat- ment, offers 5-in-1 damage protection power against chemical damage, thermal damage from styling tools, mechanical damage, surface damage and breakage. When used as a system with Extreme Shampoo, Condi- tioner and Anti-Snap, breakage is reduced by 75%, leaving hair stronger and more beauti- ful than ever before. Studies also show that hair is 96% stronger after only three appli- cations of Extreme Strength Builder Plus. 60 C O S M O B I Z M A G A Z I N E