CosmoBiz Magazine May2020 | Page 18

Cosmetics Luscious Cosmetics: the hottest Dubai- based beauty brand has hit the U.S! Celebrating their 10th Anniversary, the brand is one of the fastest growing beauty lines in the world! Beloved by celebrities, makeup artists, and beauty fanatics around the world, Luscious Cosmetics is gearing up for the American market. Born of the rich beauty traditions of South Asia and headquartered in Dubai, Luscious Cosmetics are cruelty­‐free, vegan, and formulated for long lasting, vibrant color results that survive any climate.   With a brand philosophy focused on creating luxurious formulas and glamorous packaging, but with bud- get­‐ friendly price, their products appeal to makeup lovers from every background, while they continue to stay ahead of the curve with new and dynamic product launches. Hugely successful since its inception in 2007, Luscious Cosmetics now spans three continents and is not stopping there, with an aim to be the go­‐ to brand for modern, global beauty.   Created by entrepreneur Mehrbano Sethi, Luscious Cosmetics offers a fresh, multicultural, global perspec- tive on beauty. Passionate about makeup since childhood, Mehrbano found herself unable to find richly pigmented lipsticks to suit her South Asian complexion at drugstores while studying at Boston University. After years of experimenting with mixing her own cosmetics to find the perfect formula and engaging in tireless research, she set out to build a brand that met high quality standards at an affordable price point and built LusciousCosmetics from the ground up. Today, Luscious Cosmetics is one of the fastest­‐grow- ing beauty brands in the world. Camera Stick Foundation ($21 USD)  Inspired by the expertise of Hollywood makeup artists, a creamy and easy-to-blend, medium to full coverage, buildable founda- tion that melts onto the skin for extraordinary airbrushed results. Designed for the modern age of the selfie, Camera Stick Foundation covers all blemishes and imperfections with photo-filter pigments, creating a complexion fit for the silver screen. Dermatologist Tested - Suitable for all Skin Types  18 C O S M O B I Z CAMERA POWDER™ ($21.00 USD)  Inspired by Hollywood makeup artists, a multi- tasking, invisible setting powder that perfectly sets and finishes your makeup application for long-lasting results. Camera Powder is suitable for all skin types and skin tones; the lightweight and ultra-fine formula creates a soft-focus effect, diminishing fine lines, pores and imperfections to create a radiant complexion. M A G A Z I N E