Events
Indie Beauty Expo Berlin 2019
Berlin (Germany) and New York (USA), March 25, 2019—
Over 700 buyers, trade professionals, media members,
influencers and consumers attended the debut Berlin edition
of Indie Beauty Expo (IBE) produced by Indie Beauty Media
Group (IBMG), in partnership with official retail sponsor
Douglas. IBE Berlin, showcased over 60 emerging beauty
brands from around the world on Friday, March 22nd
and Saturday, March 23rd, 2019. IBE Co-Founder Nader
Naeymi-Rad addressed the media alongside Douglas CEO
Tina Mueller on Friday at a private press reception during
which he explained why Germany was selected as the
destination for IBE’s second European show. “Germany is
what I call a ‘must win’ market, meaning as a brand you
must have a strategy for the German-speaking markets,
or you will not succeed in Europe.” He added, “Thanks to
amazing entrepreneurs, many of the latest innovations and
technologies are coming from these countries.”
Mueller expressed that maintaining and extending its
leadership position within this market is a key priority
for Douglas. IBE Co-Founder Jillian Wright echoes this
statement, “Douglas wants to embrace and welcome more
independent brands into their ecosystem, to provide brands
a space to be discovered,” says Wright. She adds: “Tina is
genuinely passionate about what these founders are doing.
She loved walking the floor during IBE, meeting these
people, seeing first hand their innovations.”
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M A G A Z I N E
Additionally, IBMG announced the official launch of
Beauty Independent Deutsch, also sponsored by Douglas.
Currently, approximately 20,000 people receive the
Beauty Independent US newsletter; while the digital trade
publication sees around 40,000 unique visitors per month.
Beauty Independent Deutsch will focus on the journey of
German entrepreneurs, giving them a voice and providing
perspective on what it’s like to be an entrepreneur in this
region. Beauty Independent Deutsch will officially launch
next quarter. Berlin was IBE’s 12th show, elevating the
experience IBMG has honed in New York, Los Angeles,
Dallas, and London. IBE Berlin was held over two days,
comprising of TRADE Indie on day one (March 22)
- exclusively open to national and international trade
professionals, and SHOP Indie on day two (March 23) -
open to consumers, media and influencers.