CosmoBiz Magazine JULY 2019 | Page 49

While pricing is a deciding factor with many customer’s purchasing habits, quality as we mentioned, also plays a significant role. The quality of bundled hair is heavily discussed in our magazine, particularly as the boutique hair craze continues to rise. Customers are flocking to social media to find their virgin hair bundles for an affordable price and hoping that these will provide excellent quality. Unfortunately, the quality of these products is compromised by the disreputable manufacturers as conditions are grave. This results in contaminated hair and cheap, unethical labor. Many boutiques that are selling the hair are ignorant of how their hair is being manufactured and are selling bad products under the quality wrapping. Nabor Cooperative has put emphasis on going overseas and seeing where their hair is being manufactured and delivering the best and safest product at an affordable price. Want to purchase bundled Eon hair? There are multiple options. First is the standard bundled hair, sold in a variety of lengths and styles (straight, wavy, etc.). The packaging is very minimalistic, so as to not distract the customer from the focus of the hair and quality. Our favorite option of the bunch was a bundled package that offers more hair for a lower price. In the package, there are three lengths with a closure included, which makes the wig-making process a one- purchase beauty. The closure is a 4x4 full hand tied closure with a natural parting in three sections for a middle, left or right part. The versatility of the closure is fantastic, and with pre-plucking for a natural hairline and the addition of laid baby hair, this is going to make a great protective hairstyle. Of course, as the hair is virgin, you are free to dye, bleach or perm the hair. 49