CosmoBiz Magazine July 2017 | Page 66

work (or don’t). We focus first on the cause and stop that, then include in our program a very effective and specific hair growth stimulant. Using both treatments together with the dosage being based on each person’s genetics is what allows our treatments to be 100% effective. We won’t take you on as a client if we don’t believe our program will work for you. But, 95% of hair loss is androgenetic alopecia, which our program does work for 100%. We can also treat telogen effluvium and alopecia areata, which make up the next largest percentage of hair loss cases, so there isn’t too much we cannot treat. 6 . What can a salon owner expect from being a salon partner? 4 . What can a client expect when they walk in at the clinic? What are the step-by-step proce- dures? Each client will initially come in for a comprehensive consultation. As part of that consultation they will: 1. Learn about hair, hormones and hair loss 2. We will review their hair and general health 3. Perform a digital microscopic scalp analysis under our patented NettleScope 4. Blood tests for biology and genetic analysis 5. Determine their cause or hair loss 6. Create their personalized hair regrowth program based on their personal genetics and DNA. We then answer all their questions and provide options for next steps 5 . How do your formulas work? How are they effective? Our formulas have two components. It is important to both stop the underlying hair loss before you can regrow hair. Trying to just grow hair without stopping the cause is just like taking one step forward and two back. That is how rogaine/minoxidil, laser combs, etc. 66 C O S M O B I Z M A G A Z I N E The 50% of men and 25% of women who suffer from hair loss don’t know where to turn in their search for a cure. They often don’t go to a doctor until they have already permanently lost a large percentage of their hair. The hair stylists and barbers are at the front line. They are the ones that see first when their client’s hair is thinning or receding and can provide guidance and advice. Our salon partners are provided with ongoing education regarding hair and hair loss. Our certification program provides them with the skills to identify the different types of hair loss and the causes behind each. They learn about the different hair loss treatments available on the market, how each one works, the science behind them and what they do and do not do. We also provide them with tools and information that they can share with their clients to learn about hair loss also. And we provide discounts on our services for themselves and their clients. If the salon/barbershop is in LA and they have more than six people who will attend, we can come to them and provide the training in their salon/shop. We also hold monthly trainings at our premises in Beverly Hills, normally the last monday of each month. For salons/barbershops outside of LA we can do the training virtually via webinar and are working on creating a video education series. 7 . How can one become a salon partner? They can call our office on (310) 601-4778 and mention they are interested in our salon partner program.