All About HAIR
The hair quality
you sell, do you
guarantee?
V
ivica Fox has declared a
150% refund guarantee
on Topaz, one of their
newest low-priced human
hair lines. It’s a promise that is hard to
offer without complete confidence in
the quality of a product. As you may
expect from the guarantee, Topaz re-
ceived high marks in the quality tests
conducted at CosmoBiz.
Topaz’s quality assurance, which
comes as a fresh shock, will be a great
help in regaining consumers’ hearts.
Consumers are happy to buy trust-
worthy products, and retailers should
have products that they can confident-
ly recommend. Even better, Vivica
Fox hair company’s efforts can begin
to restore confidence in fallen beauty
supplies.
A few are making mistakes,
and everyone sees the dam-
age.
Every company claims their prod-
uct is the best. It is a matter of course.
However, such a claim is not neces-
sarily true. In recent years, many of
the popular products have taken a turn
and neither retailers nor consumers
have held companies accountable.
The problem is the indifference of
a retailer who does not know which
company is cheating quality and cus-
tomers who purchase based on price
without question.
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C O S M O B I Z S A L O N
You can see the difference in the
weights of hair packages (you can eas-
ily find a small scale at most stores) at
the same price range, and the ratio of
hair from weft to end (which can be
easily measured by the naked eye if
you put the competitors side by side).
If you then concentrate on the price,
you can find out the truth.
We request samples from each com-
pany every month to monitor changes
in the quality status and the quali-
ty of products at retail stores. In the
process, we can see which company
is superior. We can not say there are
bad products, but we can introduce
quality products with confidence.
There are a few facts that we have ob-
served while monitoring hair quality
for many years. One is that sometimes
the quality of the first product is not
the same as the quality of the products
distributed after it is actively sold.
The second is that, while the compa-
ny may be able to sell more of their
products, they begin to cause misun-
derstandings. Issues such as reducing
the quantity, and lowering the quali-
ty, may seem like good tactics, but
ultimately they damage the business.
Third, when such a company starts to
cheat, and the quality decreases, their
bad reputation drags down the rest of
the wholesome companies. Fourth,
consumers are keenly aware of the
quality and weight changes of such
products, even if retailers do not no-
tice.