CosmoBiz Magazine July 2017 | Page 55

Beauty Choose the right foundation tool for your consumer: Foundation tool comparison T ools are needed to apply foundation, but where do you even start? There are so many tools and it can be confusing to figure out what will work best. While applying foundation is a simple task itself, after all it’s little more than colored lotion, there are a variety of tools are available to suit your individual skin type. Consumers who use foun- dation everyday often do not know which tool to use. they’ll pick one and stick to it even if it’s not best suited to their skin type. So, what tools should each skin type really use? We’ll teach you the basics, and best of all, all these tools can be found in your local beauty supply. ners like around the nose. Unfortunately, because the sponge absorbs a lot of foundation, it consumes a lot of product and it is not easy to clean, so it must be re- placed frequently to avoid bacteria build up. Sponge - even matte coverage for oily skin While the makeup sponge is fairly simple and one the most commonly used founda- tion tools, it is not the right tool for everyone. Sponge tools ab- sorb much of the moisture of the foundation, which makes them apply in a smooth, long lasting way. Howev- er, the absorbent qualities of the sponge make it so that the end results are often very matte. This makes it one of the better options for those with oily skin types. Sponge applicators make it easy to get even, consistent cover- age all over the face because they are very malleable and can squeeze into cor- Brush - smooth and moisturizing for dry skin When using an artificial hair-based brush, less foundation is absorbed, which makes it a more economical method than the sponge. Brushes allow more of the moisturizing properties to be left in the foundation and they do not remove any sebum. This makes brush application best for those who have drier skin. It’s also worth noting that if you’re using a foundation that has skincare proper- ties, a brush method may be best as you won’t 55